North Walsham pub boss set for TV stardom on Emmerdale

A North Walsham pub boss is set to make his debut as a TV star with a series of appearances during ITV's popular soap Emmerdale.

A North Walsham pub boss was set to make his debut as a TV star this week with a series of appearances during ITV's popular soap Emmerdale.

Bernie Miller, manager of the Bluebell, on Bacton Road, features in a host of short advertisements promoting Emmerdale's sponsors, the on-line bingo site

Over the next 12 months an estimated seven million viewers will get a chance to see him taking part in activities including hot-air ballooning, deep-sea fishing, beach games, making Cornish pasties, quad biking, zip wiring, partying and enjoying fireworks and bonfires.

The adverts, known as 'idents' or 'break bumpers', will be shown five times a week at the start, end and during breaks in the show.

Mr Miller, 46, spent three days in Cornwall being filmed for the documentary-style bumpers, together with 24 other national users of the online bingo site.

A regular player on, Mr Miller registered his interest in taking part in the bumpers and was among 100 people invited to a casting day in London from which the final 25 were hand-picked after taking part in a series of activities, including line dancing.

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They bumpers were due to be shown from Tuesday and Mr Miller will appear in 21 of the series, starring in at least one for a few seconds.

He is looking forward to the possibility of being recognised by strangers wherever he goes.

'I hope I am - it might bring a few more customers into the pub!' said Mr Miller, whose father Terry is landlord of the family-run Bluebell.

'My friends can't wait to see me. The filming was fantastic but I needed a holiday when I got back - we were up early and filming until 6pm or 7pm, ' he added.

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