North Walsham man wins competition to accompany The Joy Formidable on “guerilla gigs” tour

Music fan James Richardson is busy drumming up business for a popular UK band after winning a competition to cover their unusual 'guerilla gigs' tour.

Mr Richardson, 24, of Hamilton Close, North Walsham, had to pen 200 words on why he should be chosen to cover Welsh rockers The Joy Formidable who are performing in three 'top secret' city venues this week.

He travelled to meet the trio today with Norwich friend Paul Gaul who will be helping Mr Richardson to film on the tour bus and little-seen backroom footage, interview band members, and promote the Manchester, Bristol and London gigs using social media.

Venue details are not released to ticket holders until 48 hours before each gig and the information is then spread via Facebook and Twitter.

'It adds to the fun - the hype and excitement,' said Mr Richardson, a former North Walsham High School pupil who took a degree in music industry management at Solent University where he was a prime-time DJ on student station Radio Sonar.


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A drummer, Mr Richardson has played in a number of bands, including Norwich-based Hometown Heroes. He is currently managing another Norwich band, Hello Bear, and hopes to find a moment on the tour minibus to play their new album This One Girl to Joy Formidable in the hope of impressing them.

Mr Richardson has been given a new video camera for the three-day, all-expenses- paid trip, which includes staying in the same hotel as the band.

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'It's incredibly overwhelming - a huge honour. They've got an avid fan base in the UK, toured with Foo Fighters in the US, and played Glastonbury,' he said.

The competition and tour are being sponsored by shoe firm Clark's.

? Follow Mr Richardson on the Facebook page ClarksOriginals

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