Pass this penny-for-the-guy on bonfire night and he might reach out a straw-lined sleeve and shake a charity tin in your direction.
Fearless Chris Baldwin aims to escape Guy Fawkes' fiery fate, but cash in on his fame for a good cause.
Mr Baldwin, 61, is a regular at North Walsham's White Swan pub which has been collecting money in aid of prostate cancer.
He's decided to dress as a guy and be pushed in a wheelbarrow through Walsham's streets and into other town pubs on Saturday, collecting for the cause.
And when he gets back to the White Swan, Mr Baldwin's pledged to undergo a head and beard shave to raise even more money for the cause.
'I'm just your local idiot. My beard's fairly thick - a bit like me - and I thought it would be good fun. I love entertaining people,' said former cleaner Mr Baldwin, who lives in the town's Saxon Court.
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