North Walsham freezes for town-wide Mannequin Challenge

Kyle Reese (centre), organiser of North Walsham's Mannequin Challenge, surrounded by some of those t

Kyle Reese (centre), organiser of North Walsham's Mannequin Challenge, surrounded by some of those taking part, practising their poses, shortly before they left to film at the town's Farmers' Market. Picture: ALEX HURRELL - Credit: Archant

A whole Norfolk town has come to a standstill to take part in the latest viral video craze sweeping the globe - a Mannequin Challenge.

Dozens of businesses, plus Farmers' Market stallholders and customers in North Walsham have joined in with the fun event.

A Mannequin Challenge sees a camera sweep around people standing in frozen poses, like shop dummies, while music plays in the background.

The North Walsham challenge was the idea of local businessman Kyle Reese, 38, who runs the town's Cash Factory.

'I was sat there one day thinking of ways of getting the town involved in something fun and with a bit of community spirit,' said Mr Reese.

'I decided on a Mannequin Challenge and put it out on social media, only expecting six or eight people to be interested - but I was inundated with messages from people wanting to take part,' he said.

Mr Reese spent a week visiting between 20 and 30 businesses in the town filming snippets for the finished film which will have as its soundtrack the theme music from the 1980 romantic sci-fi drama Somewhere in Time.

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Venues included the Black Swan pub where the band V8 Rockets were playing.

Mr Reese said there had not been many people dancing when he arrived but when the audience heard what was planned: 'They all rushed to the dance floor to be in it.'

At the Oasis dental clinic one patient, being treated in a chair, had also volunteered to take part.

'I thought it would mostly appeal to younger people but people of all ages have joined in - it's been fantastic,' he added.

As he finished filming in one shop, its owner would phone the business across the road to say he was on his way to them. 'It's such a tight-knit community where everyone knows each other. I think it shows North Walsham in a very positive light,' said Mr Reese.

The filming finished in the town's central Market Place during this morning's Farmers' Market where stallholders and customers the length of the street froze for the occasion.

Mr Reese is editing his footage and hopes to have the completed film ready sometime next week.

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