North Norfolk tourism event
Holiday businesses from across North Norfolk are gathering on Thursday to team up and promote tourism across the area.
There is a particular push to market the places in the often unsung area to the east of Cromer.
And the Real North Norfolk event is being held at Woodland Holiday park at Trimingham to match that aim.
It the latest incarnation of an annual tourism showcase called Simply Outstanding and What To Do in North Norfolk which previously included public access.
But the new format is just for tourism businesses only, who can visit for free, or pay for display tables or lunch.
Nigel Tompkins of the North Norfolk Business Forum which is promoting the new look event said the change was made because the old style event failed to attract many members of the public.
The focus had been changed to getting tourism businesses together for presentations and workshops because the key to success was them to recommend each other.
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'We need bed and breakfast provides to help guests find their venues for food or bike hire,' he added.
The new East Norfolk Marketing Toolkit to be launched at the day would help businesses in that area devise better promotional material in a bid to support a part of the district which has lived in the shadow of the more popular holiday honeypots further west.
North Norfolk District Council and the local Pathfinder fund, which helps coastal communities adapt to erosion issues, are supporting the day.
Forum chairman Ian Doughty expected the event to be an exciting day adding: 'Tourism is the life blood of North Norfolk and it is up to all of us who are involved to make sure that our tourism industry continues to grow and develop.'
More information at www.realnorthnorfolk.co.uk or call the forum on 01263 510709.