Norse to serve up a picnic for schools to raise money for Nelson’s Journey

PUBLISHED: 15:37 21 April 2018 | UPDATED: 15:37 21 April 2018

Purple Picnic cheque presentation. Photo: Nelson's Journey

Purple Picnic cheque presentation. Photo: Nelson's Journey

Nelson's Journey

Schools in Norfolk are being given the opportunity to have a Wimbledon-themed picnic served up for them.

Nelson's Journey Purple Picnic. Photo: Nelson's JourneyNelson's Journey Purple Picnic. Photo: Nelson's Journey

Norse catering are organising the event in support of Norfolk child bereavement charity, Nelson’s Journey.

The event is part of the charity’s week-long Purple Picnic campaign, which encourages communities to organise their own picnic events.

Last year, Norse donated £400 from their Teddy Bears picnic in support of Nelson’s Journey’s Purple Picnic.

The campaign funds Worry Eaters that support children with anxieties following a bereavement.

Sarah Hyde, community funding and marketing officer for Nelson’s Journey, said: “It was brilliant to have Norse involved last year, their contribution towards supporting our work was warmly received and also helped spread awareness amongst schools and their students.

“Supporting professionals in their roles at school is an important part of what we do, it ensures that teachers and professionals have the right skills to support children and young people that are struggling after a bereavement.

“We are delighted to have Norse involved again for 2018 and can’t wait to see their Wimbledon inspired launch which is available for parents and carers to choose during the week of July 9 to 13 for their child’s school lunch.

“All money donated from this incentive will go to directly supporting Norfolk’s bereaved children and young people.”

Norse provides nutritional meals to more than 270 Norfolk schools and are offering them the opportunity to choose their Wimbledon picnic menu.

In return, they will donate a percentage of sales to the charity, money which will be used to help children and young people move forward positively with their lives after experiencing the death of a significant person. This year Norse have decided to support the initiative again.

Shirley Peet, marketing and brand manager from Norse, said: “It was an absolute pleasure to donate to Nelson’s Journey by supporting the Purple Picnic across schools.

“More than 1500 pupils enjoyed the Norse Teddy Bears Picnic lunch last summer and it was such a success we will be participating in a similar event this summer.”

To find out more about Nelson’s Journey’s Purple Picnic, visit

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