Norfolk watchdogs warning over ‘air ambulance’ leaflets

Families have been urged not to be taken in by a leaflet which could confuse people into believing they are making donations for the region's air ambulance.

Bosses at Norfolk County Council's Trading Standards are warning about a leaflet which has been circulated around the county by an organisation representing themselves as the 'Air Ambulance Service'.

The leaflet requests unwanted items to 'financially assist to cover or reduce the cost of ground air ambulance medical transportation for patients caught in difficult medical circumstances'.

Trading Standards bosses said the leaflets may confuse people into thinking they are donating to support the East Anglian Air Ambulance, who provide emergency medical care in Norfolk and are in no way connected with these leaflets.

A copy of the leaflet can be seen at

Anyone wishing to donate to the East Anglian Air Ambulance or wishing to check on the validity of people collecting for them can visit to find the details of their local area fundraising office.

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