With 60 miles ahead of them, thousands lined up at the start line of the Norfolk Superhero Challenge.
With 60 miles ahead of them, hundreds lined up at the start line of the Norfolk Superhero Challenge.
The quadrathlon, based at Burnham Overy Staithe, has raised more than £300,000 for Norfolk charities.
This year, the event raised funds to be donated to smaller mental health projects around the county, including The Matthew Project and Headway Norfolk.
Not everyone made it to the finish line, with three serious bike falls resulting in two broken collar bones and 17 stitches to the shoulder.
But thanks to the presence of RNLI lifeguards, Fakenham canoe club, Norfolk and Suffolk 4x4 response and Lowland Rescue, and the infamous 'pink ladies' - who steward the event - the fundraiser on Saturday, June 17 went off without a hitch.
Organiser Jessica Lapping said: 'This event is really about the spirit. And people say so much of that comes from our 60 volunteers that come out and cheer competitors on over the course. They're called the 'pink ladies' now because they all wear pink or costumes around the course.
'Every year, no matter how many people come, the feedback we always get is how lovely the stewards are and for that reason people will be coming back next year.'
Her co-organiser, Sophie Ellis, added: 'People tell us that it feels like a wedding with a bit of a marathon in the middle, just because it's such a celebration.'
The competition is not just for the competitors either, with the stewards themselves being entered into a competition for the title of best steward.
Stuart Cameron and James Holden took it for the men, with Samantha Gurney and Vicki Ringer clinching the prize for the women.
Winners of the quadrathlon were awarded to the teams of two, with teams Lord Nelson made up of two men, Dame Edna, a man and a woman, and Lady Hamilton, two women, taking the top spots.
Sponsors of the event included Adnams and Anton Wimmer of the Kings Head at Bawburgh, Agellus Hotels, Barratt & Cooke, Coveris and Drift Media.
On top of this, food was sponsored by RQ Capital, Living Leader sponsor the kayak event and Urban Armour sponsored the medals.
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