It wouldn't be a royal wedding without the commemorative souvenirs, and Norfolk has been contributing to the plethora of mugs, plates and tea towels being snapped up ahead of Prince William and Kate Middleton's marriage on April 29.

Nick Guyton, of Norfolk China, said the royal wedding had been a welcome boost for business.

His Horsford-based company is producing a clock, 8-inch plate, bone china mug, ceramic mug, set of two drinks coasters, fridge magnet and tea towel.

He has also been inundated with schools, parish councils and organisations wanting their own royal wedding souvenirs.

Mr Guyton said: 'It's been really good. The day it was announced we had the design done, we had it on Ebay within 24 hours.

'I do like royal weddings and it's given our business a real boost because it's pretty tough out there in the trade at the moment.

'All the souvenir shops we deal with in Norfolk are taking the items, and they are going to shops all over the UK.

'The Queen's 60th jubilee is next year so we will be offering the same thing. The official design for that was released last week – it was designed by a child - and we will be selling that next year.'

But not all souvenirs bear commemorative words and a picture of the happy couple.

Illustrator Gemma Correll, a former Norwich University College of the Arts pupil, was asked to produce a royal wedding design for quirky tea towel retailer To Dry For.

The 26-year-old, from Hanover Road in Norwich, came up with a cute design featuring a corgi – not surprising since her naive and child-like drawings often feature pugs and cats.

The tea towels are available in independent shops, as well as in London department stores Selfridges and Liberty.

She said: 'We discussed it a little beforehand and we decided that a corgi was a good symbol of the royal family, so it went from there.

'I tried to make it a bit more fun than the usual stuff you get about the royals. Sales have been really good and I've been quite shocked at how excited people are about them.'

Ardent Royal watcher Mary Relph, of Shouldham, shares her cosy cottage home with the hundreds of items of royal memorabilia she has collected over the years.

Everywhere you look in the 77-year-old's neatly-kept home the walls are covered with numerous photographs commemorative plates and mugs issued to mark milestones in the life of the Queen and her family.

Mrs Relph said: 'I've already got the Aynsley plate, the Aynsley loving cup, postcards and I'm just waiting for some tea cloths, thimbles and anything else I see.

'I like the good stuff rather than just anything.'