Norfolk retailers set for a spookily good time over Halloween
- Credit: Simon Finlay
As the region gears up for Halloween, retailers look set to capitalise on the increasingly-commercial holiday.
Norfolk's economy is expected to see a boost over the next week as shoppers flock to the High Street to prepare for what has become one of the biggest nights of the year.
Retailers predict a bump in their autumn profits, and Norfolk traders will be taking full advantage as October 31 falls in the half term holidays.
And with more and more events lined up around the region, experts are confident the combined boost of Halloween and school holidays will be frighteningly good.
Nova Fairbank of the Norfolk Chamber of Commerce said: 'Halloween now has one of the largest retail spends after the Christmas period and many Norfolk retailers are capitalising on this.
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'However as Halloween invariably falls within the half term holidays, it is quite hard to differentiate between increased retail spending as a result of half term and spending specific to Halloween.
'John Lewis, one of our Chamber members, is expecting a boost in sales for gift food and Halloween novelty items during the week.
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'And footfall was up this time last year in the Castle Mall Shopping Centre, helped by the Spooky City Parade, their own Halloween activities and the children's half term. We would expect the footfall this year to be level with last year.'
More of Norfolk's attractions are pulling out all the stops for Halloween, from Pleasurewood Hills in Lowestoft to the Horrible History Trail in Sheringham Park, putting on shows, talks and walks with a spooky theme.
Rachael Fretter, Marketing Manager of the Norwich Business Improvement District (BID) said the group's members should benefit from events going on around the city.
'There are a number of important elements that contribute to increased footfall over the Halloween periodwhich can only have a positive effect,' she said.
'There will be more people taking on what's on offer in the city and anything that contributes to the vitality and vibrancy of the city centre is always going to be a positive thing.'
Is your business expecting a boost in profits as Halloween falls in half term? Email firstname.lastname@example.org.