New sign aims to point people in the direction of shops in Kirkley

Carmel Falzon, Elaine High, Steve Hammond and Stephen Ardley pictured with the new sign.

Carmel Falzon, Elaine High, Steve Hammond and Stephen Ardley pictured with the new sign. - Credit: Nick Butcher

A sign dubbed Kirkley's equivalent of the London Underground map has been unveiled to encourage more people to visit the area.

The new directory of shops and amenities has been put up near the entrance to the Kirkley Mill Health Centre.

It has been created by the Kirkley Business Association, Waveney District Council and Waveney Business Forum and includes a number of categories such as art and design, charity shops, eateries, guest houses and health and beauty.

The sign works by using a grid reference layout so that different amenities can be easily located.

Its aim is to help visitors find and use the amenities in the area and give Kirkley village its own identity.

Wendy Dalton, chairman of Kirkley Business Association (KBA), said she wanted the sign to be similar to a 'London tube map' in its design.

'We thought it would be an opportunity to try and help Kirkley high street – which is getting better all the time – so people know what was actually there,' she said.

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'We wanted to take advantage of the extra people that would now be coming into the Kirkley area to use the medical centre, and to promote the local services and shops that are just within walking distance.

'I wanted something arty as opposed to lots of detail – a bit like a London tube map was my description.

'My aim is to put 'quirky Kirkley' on the map.'

The sign was designed by Dual Creative Ltd of Beccles and was officially unveiled by mayor of Lowestoft, Stephen Ardley, on Friday, February 5.

Carmel Falzon has owned Cheveux Boutique on London Road South for over three years.

'The sign is good for our area as it will bring more people in,' she said.

'Visitors will know where we are, rather than just driving through or not realising there is a whole village here with so many small businesses.'

Elaine High has worked at Mirror Image Hair Studio, on St Leonard's Road, for about 35 years.

'We have got to work together to improve the area,' she said. 'We have lots of quirky individual shops and if people like them, then they will want to come back.'

Lowestoft mayor Stephen Ardley said: 'This sign will help visitors, especially during the summer months.

'They get a lot of visitors here. Some people just come into medical centre and leave - they don't realise there is a high street just around the corner.'

For more details about the KBA, visit

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