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New service is music to the ears

PUBLISHED: 09:38 07 June 2006 | UPDATED: 10:58 22 October 2010

LORNA MARSH

It is the modern day mantra - forget the traditional three Rs, the importance of 'reduce, reuse, recycle' is now being drummed into us. And while Norfolk has made it to the national green top ten, the county wants to do even more to encourage us to preserve its beauty for future generations.

It is the modern day mantra - forget the traditional three Rs, the importance of 'reduce, reuse, recycle' is now being drummed into us.

And while Norfolk has made it to the national green top ten, the county wants to do even more to encourage us to preserve its beauty for future generations.

Yesterday, former Norwich City goalkeeper Bryan Gunn kicked off the county's campaign to get people to push it even higher up the green league by recycling more household waste.

And two ground-breaking local initiatives were also launched to help propel Norfolk's green revolution.

A free CD collection and recycling service - only the second in the country - is being offered to those living within a 25-mile radius of Beccles, which includes Norwich residents.

Anglia Printing Services is providing the service for individuals, businesses and schools who have a lot of unwanted CDs.

And Eastex, Europe's biggest online exchange for unwanted commercial items, was launched with funding from the East of England Development Agency (EEDA) in a bid to eliminate 19 tonnes of landfill-bound commercial waste in East Anglia within two years and save businesses a total of £100,000.

The start of the Big Recycle national awareness week, to coincide with World Environment Day 2006, was marked by a two-day event at the Forum in Norwich highlighting these initiatives, providing information and publicising the need to follow the three Rs.

The football-themed event was organised by the Environment Agency and the Norfolk Waste Partnership (NWP), made up of Norfolk County Council and the seven district councils, as part of the NWP's Recycle for Norfolk campaign.

People were invited to make pledges to recycle more, took part in competitions and a penalty shoot-out and had a go at decorating their own reusable shopping bags.

Council officers were on hand to offer advice on recycling, composting and waste reduction and businesses could find out how they can do their bit to save the planet with information from the Environment Agency and community groups.

Mr Gunn said the push to go green was becoming more accepted in mainstream culture but that we all still had to do more.

"With the World Cup just around the corner, it's a great time to remind people to do their bit as we tend to generate even more waste during major sporting tournaments thanks to all the drinks and snacks. But we can all make a difference.

"I think the whole drive is great and it is very important that youngsters know about it and engage in recycling while growing up so that it becomes a natural thing to do.

"It is good that we can give them something to take forward into the future."

Barry Coleman, chairman of the NWP, said: "Here in Norfolk we managed to recycle 30pc of our household waste last year, which puts us in the top 10 counties in the country. We are currently doing even better at 36pc and we believe we can top that, especially if everyone gets into the spirit of the Big Recycle."

Young recycler Kaysan Green, aged eight, from Norwich, was at the event with his mother, Mary. He said: "I feel that recycling is a good thing because you are helping the environment. I made a pledge to make sure we use the compost heap."

John Popely, a partner in Anglia Printing Services, which runs the free CD collection and recycling service, said the discs, many of which were free ones given out in newspapers or rewritten ones used by businesses, could become lenses for car and street lights with the packaging often ending up as plastic piping.

Simon Best, assistant business co-ordinator for Eastex commercial goods exchange, said it was the biggest of its kind in Europe and he hoped it would expand beyond the six eastern counties to help more businesses dispose of unwanted items in a green manner.

Visit www.eastex.org.uk/norfolk or email norfolk@eastex.org.uk

For information on the CD recycling campaign call Anglia Printing Services on 01502 715551 or visit www.angliaprint.co.uk


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