New salon aims to cut prices by asking customers to do their own blowdry

New Norwich salon U Dry is aiming to cut prices and times, as it asks clients to blowdry their own h

New Norwich salon U Dry is aiming to cut prices and times, as it asks clients to blowdry their own hair. Photo: U Dry - Credit: U Dry

Norwich may be awash with self checkouts and self-service restaurants, but now the city is to get its first ever self-blowdry bar.

New Norwich salon U Dry is aiming to cut prices and times, as it asks clients to blowdry their own h

New Norwich salon U Dry is aiming to cut prices and times, as it asks clients to blowdry their own hair. Photo: U Dry - Credit: U Dry

Those behind the U Dry salon say it strips back all the extras that usually bump up the price of a trip to the hairdressers, including the blowdry.

Founder Brian Coombes said: 'We do use top stylists to cut and colour hair – but we don't pay them to make tea or talk about holidays. Crucially they don't spend time blow-drying hair. That we leave to clients.'

The self-blowdry bar - thought to be the first of its kind in the UK - will be based in Bedford Street and opens on Thursday, March 9.

Mr Coombes added: 'In my 20 years as a hairdresser the industry has changed very little. To get a haircut, you still also have to stay and pay for a blow dry. So I thought it was time for a change. Why not just pay for the bit you actually want?'

The salon is stocked with professional products, hairdryers and straighteners and operates on a walk-in basis.

For more infomation, visit www.udry.co.uk from March 8.