A family-friendly craft ale house has opened in King's Lynn.

Eastern Daily Press: The Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian BurtThe Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian Burt (Image: Archant 2017)

The Nip and Growler in the High Street will be open every day of the week offering a wide selection of craft ales and lesser known spirits.

Owners Clare Biggs and Elise Rout ran Bar Red - now the Eagle - in Norfolk Street for 11 years.

Eastern Daily Press: The Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian BurtThe Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian Burt (Image: Archant 2017)

Now they have taken over the rundown store where photographic retailer Jessops used to stand and transformed it into a bar.

Their bear and scorpion crest emblazons the front window, while the inside has been transformed by ramshackle cabin style decor.

Eastern Daily Press: The Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian BurtThe Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian Burt (Image: Archant 2017)

Ms Rout said almost everything in the pub, from the eclectic bric a brac and wooden barrel furnishings, was either made from recycled material or bought second hand.

Even the urinals in the men's toilets have been made from recycled beer barrels.

Eastern Daily Press: The Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian BurtThe Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian Burt (Image: Archant 2017)

'You do not need to keep buying new things.' Ms Rout said.

'Why buy new things when you can buy things like this?'

Eastern Daily Press: The Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian BurtThe Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian Burt (Image: Archant 2017)

Another personal touch dotted around the pub are the various comedic signs thought up by the pair.

One sign reads: 'Serving beer colder than your ex's heart.'

Eastern Daily Press: The Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian BurtThe Nip & Growler pub is now open in King's Lynn town centre. Picture: Ian Burt (Image: Archant 2017)

Being a coeliac herself, Ms Rout wanted to offer drinks for people with all dietary needs including vegan and gluten free beer.

During the day, the pub offers locally sourced juices and will be serving snacks in the coming weeks.

The pub is located in one of the busiest parts of town, with cash machines, restaurants and other bars only seconds away.

Ms Rout said: 'Norfolk Street is not getting any daytime trade.

'The footfall here is phenomenal, it is good for tourists.'

The official opening on Thursday, August 31, was attended by family and friends with trade unionist Jo Rust cutting the ribbon.

In her speech she said: 'When we look in town there are a lot of shop that are actually empty.

'Here are a couple who have put so much into the this local town and investing in our community, giving jobs in our local area.

'They have taken this run down shop and changed it into something special.'

The Nip and Growler is open everyday from 12pm to 11pm, and closes at midnight on Friday and Saturday.