A Norwich road where more than 3,000 motorists a day have been clocked speeding has a new fixed speed camera.

A Norwich road where more than 3,000 motorists a day have been clocked speeding has a new fixed speed camera.

The camera, in Koblenz Avenue, near Riverside and the railway station, will be the 20th of its kind in Norfolk.

It has been installed at a cost of £40,000 by the Norfolk Casualty Reduction Partnership which recorded 3,400 drivers speeding in just one day.

Over the past three years there have been 15 injuries as a result of accidents along the road, including two seriously hurt pedestrians.

Bryan Edwards, for the partnership, said: “Primarily it's there to reduce the high amount of reports we've had of speeding on that particular stretch of road - in excess of 3,000 vehicles a day exceeding the 30mph speed limit.

“It's also there to enhance the quality of life for people who live and work there.”

Koblenz Avenue is well-known for boy racers who congregate on nearby car parks late at night, much to the displeasure of long-suffering families in the area.

Mr Edwards said: “The camera will complement the CCTV down there and is there to try and make it a safer neighbourhood. Part of it is to destroy the anti-social behaviour in the area and make it a better place to work, live, and relax which is what it's all about.

“The camera will be judged on its success with the reduction in injury collisions and the reduction in people breaking the speed limit. Hopefully we won't catch anyone and it will be a very successful camera.”

The partnership has produced thousands of leaflets, which states 3,400 motorists exceed the speed limit every day and asks: “Are you one of them?”