New mobile app is created for this year’s Woodforde’s Ale Trail

Rachael Shakespeare, Woodforde's marketing manager, showcases the new Woodforde's Ale Trail App.

Rachael Shakespeare, Woodforde's marketing manager, showcases the new Woodforde's Ale Trail App. - Credit: submitted

An ale trail designed to encourage people to support local pubs is returning this summer, and a special mobile app has been created to make finding the different pubs even easier for drinkers.

Woodforde's Ale Trail App and a pint of Woodfordes Wherry.

Woodforde's Ale Trail App and a pint of Woodfordes Wherry. - Credit: submitted

The Woodforde's Ale Trail is returning from June 21 to September 30, and this year people can choose to follow the ale trail via the new app or the trail's printed guidebook.

Drinkers using the app will be able to explore the built-in map to locate participating pubs nearby, as well as collect Woodforde's Ale Trail stickers virtually.

Rachael Shakespeare, marketing manager for Woodforde's, said: 'Exploring pubs and enjoying local real ale is one of life's true pleasures so the ale trail is an excellent way for beer lovers to discover the region's rich array of pubs and, with the help of the new app, locate them more easily.'

Hundreds of real ale establishments across East Anglia and London take part in the ale trail.


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Tim Ridley, manager of The Fur and Feather Inn in Woodbastwick, said: 'The Ale Trail is brilliant for pubs and ale aficionados alike.

'We've always found that the ale trail increases footfall but we hope that the app will attract new or younger customers, eager to continue their journey into the world of real ale!'

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The Ale Trail is co-ordinated and run by real ale brewery Woodforde's, based in Woodbastwick, which was named Brewery of the Year by the Good Pub Guide 2015. People following the trail can collect stickers for prizes ranging from a limited edition T-shirt to bottles and boxes of beer.

Visit www.woodfordesaletrail.co.uk

The ale trail app is free and can be downloaded from Apple and Android app stores from June 21.

Are you organising a beer festival at your local? Email david.bale2@archant.co.uk

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