A new Megabus route departing from Norwich will link the East of England with the West Midlands, with stops in Cambridge and Coventry along the way.
The service was launched on May 22 and will offer one trip in each direction on Fridays, Saturdays, Sundays and Bank Holiday Mondays, with fares starting from £1.
The route will run in addition to the Norwich/University of East Anglia to London Victoria/Stratford trip that runs four times daily.
The journey time to Birmingham Hill Street is approximately 4hrs 15mins, while the journey time to Coventry Pool Meadow Bus Station is 3hrs 15mins.
The bus arrives at Victoria Avenue, near Midsummer Common in Cambridge, in 1hr 25mins.
Megabus managing director Edward Hodgson said: 'This new route is great news for customers wanting to travel between the West Midlands and East Anglia.
'Also, by offering a new route at the University of East Anglia we're giving a new affordable transport option to students wanting to get home at the end of term.'
Megabus is part of transport group Stagecoach and has partnered with Freestones Coaches to deliver the new service.
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