Up to 3,000 people are expected to take part in a new family-focused cycling event, the Tour de Norfolk, that aims to cover the entire county in five years.
The Bullards Tour De Norfolk will give riders of all ages and abilities the chance to explore the county on their bikes later this year.
During the event people will be able to follow a 20, 70 or 100 mile route. A special 35-mile route has also been created to mark the 35th anniversary of the Big C cancer charity, which the tour is supporting.
It was officially launched yesterday at the Norfolk Showground and begins on Sunday, September 25.
Zaradan Rumbelow, managing director of organisers Forward Moving Events, said: 'Each year the route will change, so after five events you have completely toured Norfolk.
'Anyone can do it and there is plenty of time between now and the event to get your bike out of the garage and prepare.'
The first route, which will start and finish at the showground, is entirely road-based. During the day there will be numerous support vehicles, marshalls and food and drink stations along the way.
It is being sponsored by Bullards cask beers and supported by Desira motor company, which is providing support vehicles.
Everyone who completes a route will be awarded a medal. There will also be food and music at the showground.
Participants are urged to register in advance and entry starts at £10. Under 15s cycle for free and there is no charge for car parking on site.
Entrants who are fund raising for Big C will receive a free T-shirt. To sign up visit www.tourdenorfolk.co.uk
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