New beer will support famous Norfolk bird

Woodbastwick brewery Woodforde's will be giving something back to nature through sales of its new beer, Once Bittern.

Named after the rare bird that inhabits the Broads and north Norfolk, Once Bittern, the latest seasonal brew from the award-winning brewery is a 4pc-strength, copper-coloured ale with a distinctive aroma of rich spice and citrus fruit.

Created from a blend of Norfolk ingredients, the beer has hints of sweet malt, fruit and warm spice with a dry finish. It will be widely available in pubs throughout Norfolk from Friday and for each pint sold a donation of 1p will be made to the Norfolk Wildlife Trust (NWT).

Bitterns are one of the NWT's flagship species and the characteristic booming call, which can be heard up to two miles away, can be heard at sites such as Cley Marshes and Hickling Broad from April until June.

Neil Bain, head brewer at Woodforde's is delighted to be able to give something back to the bird that has given the new beer its name. He said: 'Woodforde's is a brand which has the Norfolk Broads at its heart and in working with the NWT we have produced an intriguing spring ale which embodies the depth and diversity of our local flora and fauna.'

While Nik Khandpur, fundraising manager at the NWT, added: 'Both Norfolk Wildlife Trust and Woodforde's champion the abundant natural wealth of Norfolk – and we are delighted to see the launch of Once Bittern and the support it will give to our care of the county's wildlife and spaces.'