A Norwich cafe says Black Friday is 'horrendous' and plans to hold a White Friday instead.
Mustard Coffee Bar, in Bridewell Alley, will be turning the concept on its head on November 24 in attempt to shift the focus away from grabbing a bargain and towards giving something back.
Black Friday, the day following Thanksgiving Day, sees stores slashing prices and customers clambering to get the best deals.
Instead of cutting prices, Mustard will be raising prices by five to ten pence and donating the difference to Nelson's Journey, a Norfolk charity working with children affected by bereavement.
Elaine Reilly, Owner of Mustard Coffee Bar, said: 'We're a small business and obviously can't partake in something like Black Friday and personally I don't approve of the concept or the way people behave on the day.
'We've been doing White Friday for three years now, we don't make a huge amount, but every penny counts.'
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