Action to fix a dangerous kerb is being demanded after dozens of people have had trips and falls on it.
The notorious pavement in Regent Road, Great Yarmouth has seen a spate of injuries as people do not always notice the height of the kerb.
Leading the charge is county councillor for Central and Northgate ward Mick Castle who called for something to be done to tackle the long-running problem.
He said: 'It does seem dangerous to me when people are falling down from not seeing it.'
Mr Castle first raised the issue four years ago with Norfolk County Council and Great Yarmouth's Town Centre Partnership, but upon inspection it was deemed to conform to standards.
Now he will ask again for the situation to be reassessed following the latest string of falls.
Robert Hyde, the store manager of Costa Coffee which faces out onto the kerb, said he noticed a bad fall roughly once every fortnight. He said: 'It definitely is a problem. You see a lot of elderly people tripping or falling over.
'There have been a number of times we have had to call the ambulance out.'
A reporter from this newspaper witnessed two people trip in the space of a minute.
John Holmes, a customer at the nearby William Hill betting shop, said he had seen dozens of people fall.
He added: 'Over the last few years there have constantly been people falling over the kerb because of its design.
'This is a pedestrian blind spot. If this was on the roads, something would be done.'
Last week the ambulance service was called to reports that a man in his 60s had fallen after tripping on the kerb.
An ambulance crew treated the man for a head injury before he was taken him to the James Paget University Hospital for further care.
A spokesman for the county council said: 'We are sorry to hear about the incident on Tuesday.
'We always encourage residents to get in touch and report any issues they have found. We look into these on a case by case basis.
'The best way to report any highway problems is via our website, which captures all the information we need to investigate properly.'
To report an incident go to: www.fixmystreet.com
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