Further calls have been made for people to stay safe at the seaside after several people got into difficulties during the weekend.

Eastern Daily Press: Cromer lifeboat was called out to rescue a man who had fallen: Picture: Cromer lifeboatCromer lifeboat was called out to rescue a man who had fallen: Picture: Cromer lifeboat (Image: Archant)

On Saturday, five people were rescued from Sea Palling beach after being caught out by the rip tide, while the Hunstaton RNLI rescued three people who were cut off by the tide on the banks at Heacham beach on Sunday.

Cromer lifeboat was also called out after a man fell off the Promenade on Saturday.

Keith Griffin, station officer at HM Coastguard Happisburgh and Mundesley, has reiterated calls for beach-goers to keep off the reefs at Sea Palling.

He said: 'These people were on the reefs at Sea Palling when they were cut off.

'There are clear signs calling for people to stay off the reefs, which they were using as climbing frames.

'It's particularly dangerous there with the risk of the rip tides, and the incident happened at about 6.30pm, after the lifeguard patrols finished for the day at 6pm.'

The group of two men and three women were taken to the Norfolk and Norwich University Hospital as a precaution. They had attempted to swim back to shore, however two of them had to be plucked to safety by a jetskier after the alarm was raised. One of the men was violently sick when he got back to the shore.

In July last year, 52-year-old Leszek Puchala died after getting caught in a rip current while swimming at Sea Palling.

Meanwhile, Cromer lifeboat was called out to rescue a man who had fallen and sustained an injury about three quarters of a mile from the Promenade.

The inshore lifeboat, George and Muriel was scrambled at 3.35pm to help HM Coastguard in transporting the man back to Cromer Esplanade. The man was taken by land ambulance to hospital.

Richard Leeds, Cromer's lifeboat operations manager, said: 'This was an excellent example of all the emergency services working efficiently together. We all knew the role we had to do and our RNLI training prepares us for these types of emergency.'

The incident in Heacham happened at about 5.10pm.

The Eastern Daily Press launched its Summer of Swimming campaign this year to increase the number of Norfolk swimmers and promote better awareness of keeping safe in water.