Shoppers in Great Yarmouth are being asked to share a memory and help raise money for local charity Centre 81.

Staff at Sainsbury's have set up a memory tree in the store where they are inviting customers to make a donation and write a treasured memory on a tag to hang on the tree. The money raised will go to Centre 81, which the branch has named as its charity of the year.

Members and staff were invited to the store on Tuesday morning to see the first tags being placed on the branches.

The memory tree was the idea of Sainsbury's branch manager Jo Richardson and was organised by staff member Jade Chapman, who said Centre 81 was chosen after a selection process involving staff and customers.

Diana Staines, the charity's chief executive, said: 'This is incredibly generous of Sainsbury's, who are so supportive of Centre 81. Christmas is a great time of year to reflect on happy times and think of friends and loved ones, and I hope that lots of people will take the opportunity to share their memories.'

Based in Tar Works Road, Centre 81 operates a skills and activities centre for disabled people.