A man was airlifted to hospital following an accident at Banham Poultry earlier this afternoon.
The accident happened at 11.10am at the firm's Station Road premises when there was a collision in the car park.
Firefighters from Attleborough and Carrow attended along with police, an ambulance, a rapid response vehicle and the air ambulance.
A spokesman for the East of England Ambulance Service said the man, believed to be in his 30s, had suffered a serious head injury and was taken by the air ambulance to Addenbrookes hospital in Cambridge in a serious condition.
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