The body of a man was discovered in a car on the Great Yarmouth seafront Sunday evening.

Police were called to Marine Parade at around 7.30pm, near the Pleasure Beach, with a strong police presence remaining throughout the evening.

A body was discovered in the vehicle, however, police have confirmed that the man's death is not being treated as suspicious.

The man's family are thought to live in the north east of England.

The East of England Ambulance service also attended the scene.