A man in his 80s has died following a crash in Attleborough today.

The man, who has not been named, was driving a red Renault car when it left the road on the Ellingham Road at Attleborough at just after 10am today.

The East Anglian Air Ambulance was called to the scene but a police spokesman said the man died.

Anyone with any information about the incident should call police on 101.