The air ambulance was called to reports that a man in his 60s was suffering a cardiac arrest in Holt town centre - sadly, the man died.
A spokesman for the East of England Ambulance Service said: 'We were called at 9.46am today (August 17) to reports of a man who had experienced a fall in Bull Street, Holt.
'An ambulance, rapid response vehicle, ambulance officer and the East Anglian Air Ambulance attended. A man in his 60s was not conscious and breathing.'
A Norfolk police spokesman confirmed that they were called to the scene by the ambulance services.
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