A man in his 30s has died after a suspected heart attack on the A12 close to Kessingland Dam.

Emergency services were called just before 10am yesterday morning (Sunday) to reports of a man in cardiac arrest.

A community first responder, ambulance crew, rapid response vehicle, ambulance officer and East Anglian Air Ambulance all attended.

A spokesman for the East of England Ambulance Service said that paramedics 'treated a man in his 30s who was unconscious and not breathing.

'He was treated at the scene, but sadly he died at the scene.'

Police officers were contacted by the ambulance service at 10am to reports that a male was in a layby close to Kessingland Dam, in cardiac arrest, a spokesman confirmed.

The road was blocked in both directions while emergency services attended.

It is understood that the man has been driving a vehicle and had pulled over into the layby.