A man has died after collapsing in a pub in King's Lynn.

He suffered a suspected heart attack in the White Horse, in Wootton Road, this lunchtime.

An East of England Ambulance spokesman said: 'We received a call today at 12.43pm to reports of a man in cardiac arrest on Wootton Road in Gaywood.

'We sent an ambulance, ambulance officer, rapid response vehicle, and Magpas air ambulance to assist. Medics were on scene within five minutes of the call but sadly despite the best efforts of those involved, he was pronounced dead at the scene. Our thoughts are with those involved.'

A member of staff at the pub confirmed the incident happened on the promises but declined to comment further. The man's name, age and address have not been released. The death is not being treated as suspicious.