The East Anglian Air Ambulance helicopter was called out (Image: Archant 2010)
A man has died after he collapsed in the Morrisons store in Diss and had a cardiac arrest.
The East of England Ambulance Service NHS Trust received a call just after 1pm on Saturday to the store in Victoria Road to a report of a man who had collapsed and was not breathing.
A community first responder, two ambulance crews, an ambulance officer and the East Anglian Air Ambulance attended.
They treated a man, believed to be in his 70s, who was in cardiac arrest.
A spokesman for the ambulance trust, said: 'Despite their best efforts, the man could not be resuscitated and sadly died at the scene.
'Our condolences go out to his family.'
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here