Man dies after collapsing in Diss supermarket

The East Anglian Air Ambulance helicopter was called out

The East Anglian Air Ambulance helicopter was called out

A man has died after he collapsed in the Morrisons store in Diss and had a cardiac arrest.

The East of England Ambulance Service NHS Trust received a call just after 1pm on Saturday to the store in Victoria Road to a report of a man who had collapsed and was not breathing.

A community first responder, two ambulance crews, an ambulance officer and the East Anglian Air Ambulance attended.

They treated a man, believed to be in his 70s, who was in cardiac arrest.

A spokesman for the ambulance trust, said: 'Despite their best efforts, the man could not be resuscitated and sadly died at the scene.

'Our condolences go out to his family.'