Male beauty influencer and YouTube star Georgie Aldous from Gorleston is first man in makeup to feature in New Look fashion campaign

Georgie Aldous, a Gorleston video blogger with more than 14,000 subscribers, has encouraged more peo

Georgie Aldous, a Gorleston video blogger with more than 14,000 subscribers, has encouraged more people to feel comfortable in their own skin, as he went public about his own experiences of wearing make-up as a man. - Credit: Georgie Aldous

A male beauty expert from Gorleston is the first man wearing make up to be featured in a top fashion chain's advertising campaign.

Georgie Aldous, a Gorleston video blogger with more than 14,000 subscribers, has encouraged more peo

Georgie Aldous, a Gorleston video blogger with more than 14,000 subscribers, has encouraged more people to feel comfortable in their own skin, as he went public about his own experiences of wearing make-up as a man. - Credit: Georgie Aldous

Georgie Aldous, 18, makes videos for YouTube and has earned a reputation as one of the country's leading male beauty influencers.

Now he has been chosen as a face for New Look's fashion campaign, and is the first man in make up to do so.

He said: 'I think I'm the only man in my area who walks around with make up on.

'You do get stared at quite a lot. It needs to be normalised a lot more.


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'I feel like when people do come forward and there are more male beauty vloggers in the media then more men that do wear make up would go out in it and express themselves.'

Mr Aldous started making videos for YouTube in 2014 as an escape from bullying he suffered at school.

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He was also the first and only male beauty influencer on Instagram's beauty report.

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