Forty-four households in a Lowestoft street have today become part of a No Cold Calling Zone.
The Fairway has become Suffolk Trading Standards' 100th area to join the scheme, set up to empower residents to feel safer and more secure in their homes.
It was nominated by resident Jackie Cheeseman after receiving an increasing number of cold calls.
Since the first zone was launched in Ipswich in April 2009, more than 4,500 households across the county are protected within No Cold Calling Zones.
They are set up in areas where residents have identified they do not want visits from unsolicited or 'cold' callers. The zones are created by Trading Standards in partnership with the county council, police, neighbourhood watch and residents, and are marked with signs in the street and stickers displayed in homes asking people not to call at their doors.
Matthew Hicks, Suffolk County Council's cabinet member for environment and public protection, said: 'Doorstep cold callers can prey on the most vulnerable members of our communities, convincing them to buy products and services they may not need, sometimes at a very high cost.
'No Cold Calling Zones are an effective way for the Suffolk Trading Standards team to help protect communities against such criminals. Importantly, those living within existing zones have reported seeing a significant reduction in unwanted doorstep cold calls.
'No Cold Calling Zones are set up and run by communities and I am really proud of the schemes, which are an excellent example of Suffolk residents working together and taking positive action to improve one's quality of life.'
The zone was launched by Waveney MP Peter Aldous, joined by Mr Hicks, members of the local Safer Neighbourhood Team and county councillor for Lowestoft South Bill Mountford.
The creation of a zone is free to residents and is a way for the community to say collectively that doorstep callers are not welcome.
Consumer Protection legislation means that a criminal offence may occur if traders or companies doorstep cold call within a zone.
To nominate your street, contact Suffolk Trading Standards on 01473 264859 or email tradingstandards@suffolk.gov.uk
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