The first The First Light Festival, which will take place on June 22, 2019 and span over 24 hours on the longest day of the year.
Local business owners have been asked to get involved in an innovative arts festival, which will be held next year.
The First Light Festival, which will take place on June 22, 2019 and span over 24 hours on the longest day of the year.
Plans for the festival- which will be held on Lowestoft's South Beach - will begin at 12pm and run through to noon the next day.
The 24-hour festival will boast music, dance, health and well-being as well films and visual arts.
The family-friendly event will also showcase some of the finest local produce and drinks.
On November 7, festival organisers Wayne Hemingway of HemingwayDesign and Genevieve Christie of FlipSide have urged business owners to get involved. Mr Hemingway said: 'The secret to the success of a major event such as First Light is a town and region's businesses feeling part of, contributing to and benefitting from the event.
'The First Light Festival is emerging from the DNA of Lowestoft and will be the town's best opportunity to 'shine a light' on its attributes for many a year. Please come and join us and add power to our elbows.'
The festival will host interactive events throughout the key moments of the 24-hour festival - sunset, midnight and sunrise.
The two businesses together with the Waveney District Council and the Suffolk County Council hope the festival with attract scores of visitors and flaunt the beauty of the town's seaside surroundings.
Kerry Blair, Head of Operations for Suffolk Coastal and Waveney District Councils said: 'Waveney District Council is pleased to be supporting this event and to be involved in its planning. We are delighted that so many creative people and organisations are coming together to make this happen and are excited by the possibility that Lowestoft could be the venue for an important festival such as this.
'Lowestoft has something that nowhere else in the country can offer; the chance to see the first light of the midsummer day, against the backdrop of a beautiful beach and coast and we want to celebrate that.
'Festivals bring new visitors to towns – just look at the success of Latitude in achieving this – and those visitors can contribute to the local economy, and if they enjoy their visit, can come back year after year.
'The Council is also very keen to help local schools and colleges access the creative sector, which is one of Britain's most important employers and drivers of the economy. First Light will bring national and internationally significant creative voices to the town and everyone has a chance to benefit.'
The event organisers called on businesses owners from Lowestoft and the surrounding areas to attend Wednesday's event.
It will be held at the Hotel Victoria, Lowestoft, and begin at 5pm.
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