He has been credited as the innovator of the 'post haircut lollypop' – rewarding youngsters for sitting still and their good behaviour.
And now, 72-year-old Dennis Lines has celebrated 50 years in the hairdressing trade.
From poodle perms to man buns and from mohawks to mullets, Mr Lines, of Oulton, is now seen as a 'cut above the rest' with his fellow colleagues at Sizzers Hair Studio on the High Street.
After half a century in the trade, he has seen countless styles and trends come and go.
But he has no plans to hang up his scissors just yet, despite cutting his work hours, claiming that 'as long as I can still stand, I will carry on'.
Mr Lines has always lived in the town, growing up on the Gunton Estate.
After leaving Roman Hill School in 1959, he started a three year apprenticeship at Giles and Ramsey – a salon once situated near the Town Hall.
He recalled how: 'It was pretty hard going for the first couple of years'.
After working in Oulton Broad for three years, he took over a salon in 1966, from Richard Brooke, on Regent Road.
Mr Brooke had worked as a hairdresser for 53 years himself.
After remaining in Regent Road until 1979, he then brought the current shop in the High Street – which was opened as both a ladies and mens hairdressers
During this time, he also became a part time tutor at Great Yarmouth College, which also involved judging at hairdressing competitions.
'The majority of my customers have been with me ever since I started,' Mr Lines added.
'I was there for the Beatles era and into the 70s where hairstyles were going in all directions,' he added.
'You just have to adapt as you go along – but you do think to yourself 'where do these styles come from?'
'Nowadays you see someone on TV with a style and six months later you see everyone with one.'
Remarkably, national newspapers including the Daily Mirror and News of the World credited Mr Lines with being the first hairdresser to give out lollipops for children who had sat still and behaved.
'I am still trying to understand why no one else was doing it – it seemed like a good idea at the time,' he recalled.
Mr Lines is also the founder member of the Quaysiders Dramatic Society and appeared in several of The Lowestoft Players dramatic productions at the Sparrow Nest Theatre.
He puts his success over the years has been down to 'having the right staff' and 'the help and support' of his family.
Are you celebrating an important milestone in Lowestoft? Email joe.randlesome@archant.co.uk
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