The people of Wymondham have been invited to show their love for the town as Valentine's Day approaches.
Love Wymondham Day, which will be held on the Saturday before the romantic date, will provide an opportunity for people, groups and businesses to interact and show their passion for the town.
A series of activities and events will be taking place across the town centre throughout the day, designed to showcase what the town has to offer and encourage engagement from the community.
Love Wymondham Day organiser Tony Vale said the townspeople would become tourists for the day.
He said: 'We naturally tend to make lists of the things we haven't got, rather than remembering what we do have. Wymondham has lots of great attributes, such as a twin tower abbey, the market crafts, the art centre, the museum.
'We have some fairly hefty jewels and everybody polishing their own is fine - but this day is a sort of crown gathering exercise.
'Visitors notice what we have, we notice what we don't, so we're going to become tourists for the day.'
The event is due to kick off with a community singing session in the market place, with an appearance from Wymondham's Got Talent finalist, Mark Ferris.
Mr Ferris will then move on to The Original Factory Shop to sing love songs, including a duet with his wife Mandy, who works in the store.
Other activities will include a specialist craft fair at the recently refurbished White Hart pub, a chance for heritage enthusiasts to hear the story of the Market Cross and an opportunity for a chat at the recently opened Roots Community Cafe.
Miss Norfolk 2018, Louise Bennison, will be making a guest appearance and Karen Roe will be talking about her therapeutic puppet charity, Karyn Time.
There will also be a shop window display competition, with the best decorated window awarded with a Co-op gift card.
Mr Vale said the day was an opportunity for people to prove they love their town.
He said: 'People move here or stay here because they fall in love with the place, so this day is about saying, if you love Wymondham, prove it.'
For up to the minute updates about the event on February 10, visit the Wymondham Town Team Facebook page.
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