A pub named after Britain's greatest naval hero and located in his birthplace is holding a Help for Heroes week to raise money for the wounded from current wars.

The Lord Nelson in Burnham Thorpe is hosting a series of events including music, competitions, sport, food and drink, from Monday, April 11 to Saturday April, 17, with all proceeds donated to Help for Heroes.

Highlights include a 'Compliments and Insults Day' on Saturday, April 16, when customers will be able to buy an insult or compliment from those donated, to use as they wish and without fear of reprisal.

As well as a darts challenge, quiz night and the first Lord Nelson cricket match of the season, there is also an open rehearsal of the Nelson Shantymen singers, and a Meet the Brewer Night, hosted by Woodforde's.

And crooner Frankie Martin will perform his 358th pub gig in 358 days, as part of his Help for Heroes Great British Pub Tour. Playing at a different pub every night for a year, he has already raised over �111,000.

Landlord Simon Alper said: 'There's something for everyone, and we're sure Lord Nelson, who looked after his men so well, would approve and support this excellent cause. We are asking our customers to come and make a difference for our servicemen.'

For full details of all the week's events, visit www.nelsonslocal.co.uk.