London 2012 organisers urged to bring the Olympic torch to North Norfolk

The home of Cromer crabs has put in an early bid for the London 2012 torch relay to make a sideways move and visit North Norfolk.

Last week, the London Organising Committee of the Olympic Games (Locog) announced Norwich as one of the evening celebration locations during the torch's 70-day trip around Britain.

Norwich will be visited on July 4, the day after going to Peterborough, and the day before moving on to Ipswich.

The detailed route, including the places it will pass through and stop at between the main locations, is set to be announced later this year.

Now North Norfolk District Council's chief executive Philip Burton has written to Locog chief executive Paul Deighton, urging him to ensure that the final route includes Cromer and other parts of the district.

In a letter signed by Cromer district councillors Helen Eales, John Lee, Keith Johnson and Benjie Cabbell-Manners, Mr Burton wrote: 'Specifically, we would like to suggest that the journey from Peterborough is via King's Lynn and Cromer and then to Norwich.

'North Norfolk played host to one stage of the Tour of Britain cycle race and generated some of the highest spectator numbers. Tourism is our local economic mainstay and given our geographical remoteness in East Anglia, the area is often overlooked in the planning of national events.'

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He added: 'This is a fantastic opportunity for the district to be part of the Olympic experience, to contribute to the celebrations and to benefit from the associated promotional activity which would provide a significant boost to the tourist economy and enable us to showcase the area as the flame passes through.'

North Norfolk is not the first district to press to be on the torch relay route. West Norfolk Council has been lobbying hard for more than a year, urging Locog to take in King's Lynn.

A Locog spokesman said the initial announcement was 'not indicative of the final route'.

She said: 'The detail of where it will go to on a day-to-day basis has not yet been announced. It's very much at the planning stage.'

The torch will be carried from Land's End on May 19 2012 on an 8,000-mile journey that will end at the Olympic Stadium in North-East London on July 27.

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