It is the biggest event of the year in Cromer.
And North Norfolk District Council (NNDC) revealed it is working round the clock to ensure this year's Carnival is the best yet.
The local authority is providing extra car parking spaces at Cabbell Park as thousands of visitors are set to swell the population of the seaside town.
The carnival week will see a celebration of the district's Baggot Billies with Environmental Service workers out and about to explain more about the herd and why the council has 'employed' the goats to keep the vegetation under control.
NNDC's sports and leisure team will be leading the way with a range of children's activities on the Tuesday at the Carnival Field along with a smoothie bike – encouraging people to get fit and be healthy.
It is also sponsoring the Screen on the Sea vintage film display outside the Cromer Museum on Wednesday, August 16, from 12noon to 7pm.
NNDC revealed public toilets will remain open until 10pm and staff will also be carrying out additional litter patrols.
This year a mobile toilet will also provide some extra convenience for visitors. It will be officially opened in the Runton Road car park by Cromer Mayor John Frosdick on Saturday at 12noon. He will be joined by James Bustar, from the Cromer Pier show, who will be juggling toilet seats to mark what is a first for the festival.
Councillor Maggie Prior, North Norfolk District Council's Cabinet Member for Culture and Leisure, said: 'Our carnivals are a great celebration of seaside life and Cromer's carnival is definitely a must-see event. I'd encourage everyone to come down to the town and enjoy the carnival atmosphere; there's so much to see and do – and it supports our local businesses and retailers.'
North Norfolk District Council's Tourist Information Centre will be promoting events to residents and summer visitors.
In addition, visitors will be able to hire beach cricket kits to emulate their cricket heroes; the kits are available from Cromer's foreshore officer Paul Mason for a £10 deposit.
For more information about Cromer Carnival, which runs from August 12 to 18, visit www.cromercarnival.co.uk
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