Traffic gridlock warning over new superstore near Norwich

An artist's impression of the new Next Home and Garden store which could be built at Costessey.

An artist's impression of the new Next Home and Garden store which could be built at Costessey. - Credit: Submitted

A new £6m superstore proposed for the edge of Norwich should be rejected say parish councillors, who have warned it could lead to traffic gridlock.

Next has submitted plans to build a Next Home and Garden Store near the Longwater Retail Park in Costessey, which bosses say will create more than 150 new jobs.

The site for the proposed 6,663 square metre store, which would include a coffee shop, is on land to the north-east of the roundabout junction of the A47 William Frost Way and the A1074 Dereham Road.

But Costessey Parish Council, having discussed the proposals at a recent parish meeting, has now formally objected to the scheme.

The parish council says it has no objection in principle to the store and recognises that it will bring jobs and economic benefits.


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However, parish councillors say the application should be refused on traffic grounds 'unless satisfactory and acceptable traffic mitigation measures are introduced.'

They fear nearby roads will not be able to cope with shoppers heading to a store which is earmarked to have 219 parking places.

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In their submission to South Norfolk Council, the parish council says there is already frequent gridlock in the area, made worse by there being just one road leading in and out of Queens Hills.

They say: 'Only a small increase in traffic will create total gridlock and it is commercially in the interests of Next to improve the wider road network.'

Next has said it will make improvements to improve traffic flow at the A47 junction, including a left-turn lane from William Frost Way to the A1074 Dereham Road eastbound, to allow traffic to avoid the existing roundabout.

South Norfolk Council's planning committee will make a decision on whether to grant permission at a future meeting.

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