A campaign to shame dog owners into cleaning up after their pets in north Norfolk continues to pay off after a second culprit was fined for failing to pick up at a local beauty spot.

A woman from Norwich has been fined £80 for not bagging and binning her dog's mess in Water Lane, West Runton.

Three women were caught on CCTV on April 5 walking a dog that fouled outside the West Runton Café.

The fixed penalty notice (FPN) was issued to the woman in charge of the dog after she failed to pick up the dog's poo.

The offence was captured on CCTV by Louise O'Shea and her partner Martin Hipkin, who run the café.

They took down details of the offender's vehicle and this information, along with the footage of the offence, was given to North Norfolk District Council (NNDC).

This is the second fine issued this year for fouling at West Runton.

The first offence also took place in Water Lane, on January 24, and the FPN was able to be issued based on CCTV evidence and vehicle registration details provided by Ms O'Shea and Mr Hipkin.

A couple from Weybourne was fined £60, reduced from £80 for early payment, for not bagging and binning their dog's mess.

Ms O'Shea said: 'We have had an ongoing issue for a long time at West Runton beach with dog fouling. We have worked closely with NNDC over the last few months to help identify persons that allow their dogs to foul and don't pick up.

'It is in everyone's interest to do this, no-one wants to visit the beach and tread in dog poo. Whilst issuing FPNs may seem extreme, it has proven to work as a deterrent.'

Annie Claussen-Reynolds, NNDC cabinet member for environmental services, thanked the couple for their help.

She said: 'We would encourage others to report dog fouling with as much detail as possible.

'We hope this fine sends a clear message to any irresponsible dog owners that not cleaning up after your dog will not be tolerated by our communities.'

Sarah Butikofer, ward member for the Runtons, said: 'Martin and Louise have told us that to the best of their knowledge this has been the only offence since April, until just this week, and that shows how effective working together can be.'