Revisions made to Primark’s bid to secure Norwich city store revamp

The Primark store at the Haymarket, Norwich. Picture: DENISE BRADLEY

The Primark store at the Haymarket, Norwich. Picture: DENISE BRADLEY - Credit: copyright: Archant 2014

Controversial proposals to partly demolish and rebuild Norwich's city centre Primark store have been revised in the hope of addressing concerns about the plans.

Primark lodged redevelopment plans in April for its Haymarket store.

If approved by Norwich City Council, it would see a major expansion for the shop, including the creation of an extra shopping floor.

The next door buildings, currently home to Wallis and Dorothy Perkins, would be demolished and rebuilt as an extension to the Primark store.

And the Haymarket and White Lion Street facades of the current store would be knocked down and replaced.

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But the proposals have come in for criticism. Civic watchdog The Norwich Society branded the plans as 'ugly' and 'insensitive'.

An inspector from Historic England – formerly English Heritage – also raised concerns, including that there was a danger of the Primark store 'becoming unduly dominant in the street scene'.

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In response, the architects behind the project have submitted revised plans to Norwich City Council, saying 'every possible effort has been made' to address points which the council had highlighted.

Changes includes extra windows, the setting back of walls in the extension and using dark grey stone panels instead of vinyl glass panels.

The deadline for commenting on the application, via the city council's website has been extended to September 14.

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