Councillors have welcomed plans that would change the face of King's Lynn.

A meeting to discuss a six-step plan to regenerate the town centre was held yesterday.

The plans aim to bring back public pride and perception into the town centre, by making it more accessible and creating a lively and vibrant environment for people of all ages.

A report published to the council stated: 'Successful, vibrant town centres are a key factor in creating a sense of place amongst local communities and a pride in their home town.

'However, there is a growing consensus that to thrive in the future, town centres must change and adapt.'

The King's Lynn Town Centre Action Plan comes on the back of various threats to the town centre.

These include major out of town supermarkets offering a 'town centre in one store', retail parks as well as competing with larger retail destination points, such as Cambridge, Peterborough and Norwich.

Costs for the plans look to well exceed figures of £7.6 million, through money given by various sources including the borough council, Norfolk County Council, sponsorship and donations.

The plan was first unveiled last year, and their will be a future meeting where new items could be added.

Councillor Judy Collingham said: 'It is important that we maximise the tourism potential of the town especially its water front assets.

'I am particularly disappointed that my suggestions from a year ago to implement a play area for kids is not included in this years report.

'There are many positives on the report, but to attracts parents and grandparents with children, we need to do better to meet their needs.'

The report stated that improvements will look to be carried out between 2014 and 2017.