The coast in Cornwall has proved more of an allure for our prime minister than the beach at Brancaster or crabbing in Cromer in recent years.

But holidays in the East have not always been off the agenda for the premier.

In a piece for the Eastern Daily Press extolling the virtues of holidaying here, marking English Tourism Week, David Cameron reflects on his love for Norfolk.

The only drawback to his ode to the county, and first-hand knowledge of our shores, was a declaration of his love for the coast at Holcombe.

We scratched our heads and scoured the internet in search of what we thought might be an undiscovered secret East Anglian cove, eventually wondering if maybe his loyalty to the South-West had resulted in confusion with an isolated beach at the base of the cliffs between Teignmouth and Dawlish in Devon.

An aide – who admitted the spelling error had been his – later clarified it was Holkham that he had been referring to.

People in glass houses should not throw stones, and we are the first to admit that, occasionally, our own reporters have been erroneous in their spelling of Norfolk places.

But Number 10 has been forgiven.

The owner of the Holkham Estate, Lord Leicester, was sympathetic, pointing out that it was an easy mistake to make.

'Don't worry, my wife spelt it like that too, the first time she came up to Norfolk. Her house at school (well away from Norfolk) was called Holcombe!' he said. It is not the first time the prime minister has managed an own goal. He caused much hilarity among sports stars, fellow politicians and football fans last year when he appeared to forget that he was an Aston Villa Football Club supporter, suggesting he was a fan of West Ham United – who also sport a claret and blue kit.

Do you have an amusing story about Norfolk place names? Email newsdesk@archant.co.uk.