Bosses at Norwich's Castle Mall are hoping it will be third time lucky after they submitted fresh plans for a revamp of one of the shopping centre's entrances.
The centre's owners have lodged the revised scheme to Norwich City Council after city councillors deferred a decision on a previous proposal in December.
It will be the third time an attempt has been made to get the Back Of The Inns entrance revamped, with the original scheme rejected last summer for being out of character with the area.
• April 2013: Revamp of Castle Mall in Norwich revealed
• December 2013: Decision on proposed facelift to Castle Mall deferred
The developers say the new design, like the previous one, takes its cue from the city's textiles industry, but hope this time, councillors will make a decision to approve the scheme.
Paul McCarthy, centre manager for Castle Mall, said: 'I am delighted with the new designs and am confident that if they are approved they will send a confident signal that Castle Mall is determined to improve.
'Retail environments need to be kept up-to-date otherwise they fall behind. New retailers can choose where to open just as shoppers choose where they shop.
'As such we need to invest in what our customers and visitors tell us is important. When we consulted with the public as well as current and prospective tenants in the autumn of last year, the principle of investment in the centre was widely supported with over 500 people – 97pc of those who filled in our survey supporting the initiative.
'Castle Mall is a great asset in the centre of our city and I believe that this new entrance will help it continue to be so for many years yet.'
The developers say the new design, which they describe as 'featuring a fret cut polished aluminium cladding' takes inspiration from textile weaving.
A spokesman for centre owners InfraRed Capital Partners said they had been working with the council to come up with a suitable design.
He said: 'We are pleased with the progress that we have made with the council and are confident that we have a good design that we hope will be approved by the committee at its meeting in March.
'We are committed to investing in our shopping centres, to create environments that are attractive to both shoppers and retailers alike.'
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