Have your say on Broadland’s blueprint for growth

Aerial view of Norwich International Airport.

Aerial view of Norwich International Airport. - Credit: Supplied

A blueprint showing where thousands of new homes and jobs may be created in Broadland over the next decade has been revealed.

People are being urged to have their say on the proposals, which outline the district council's preferred sites for housing and business development up to 2026.

Potential developments include up to 1,300 new homes in Hellesdon, including 1,000 on the Royal Norwich Golf Club, 550 homes near Aylsham and the expansion of Broadland Business Park.

For a summary of the major development sites selected, follow the link at the top right of this story.

The list of sites offers a glimpse into how Broadland may change as it looks to meet the growth targets of the Joint Core Strategy, the overview of development in Greater Norwich. However, it does not include the 7,000-home Growth Triangle to the north-east of Norwich.


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Broadland District Council leader Andrew Proctor said it was important for people to have their say during the two-month consultation period.

'The whole purpose is to set out the potential sites for future development for the next 12 or 13 years,' he said.

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'This is all about sending the document out to consultation, because not every one of the sites will be developed on.'

The sites have been suggested by developers, agents, community groups and the public, and the council has selected its preferred sites for different types of development such as housing, employment, open space or community facilities.

The report, known as the site allocations development plan document, follows on from the JCS allocation of at least 9,000 new homes for Broadland before 2026, including the 7,000 in the Growth Triangle covering Old Catton, Sprowston, Rackheath and Thorpe St Andrew.

'What the site allocation does is firm that up into specific sites,' said Mr Proctor. 'With this work, Broadland is in a better place to say this is where we want development to be.

'We want to hear the comments and feedback. People will have seen a number of these sites before in various gestations, so not all of them will be new to them. This is a specific piece of consultation work.

'It's a question of whether we want to be controlling development or managing development. What we'd like to see is managing development because when you manage development you get things from it.'

The report will be considered by Broadland's Place Shaping Committee on Wednesday, and follows three previous periods of consultation dating back to 2009.

Construction has already started on some of the sites, but officers have stressed that not all of them will be carried through and will still require planning permission.

The site choices will fit with neighbourhood plans being drawn up by town and parish councils in Broadland, which outlines how they want their areas to develop.

Briefing sessions will be held with town and parish councils before the consultation opens, and a two-month consultation period will run from July 1.

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