Claims that new Lidl superstore will fuel further Norwich congestion

The proposed site of a new Lidl store at Bishop Bridge Road, where the Value Car Centre is situated.

The proposed site of a new Lidl store at Bishop Bridge Road, where the Value Car Centre is situated. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2014

A controversial bid for a new superstore at a busy city centre junction has been revived – sparking angry claims it will cause traffic chaos.

Discount supermarket Lidl wants to redevelop the Value Car Centre premises in Bishop Bridge Road, close to Ketts Hill roundabout, to build a store.

Plans for a 26,296 sq ft store, creating 40 jobs, were originally lodged in 2014, but quickly ran into opposition because of concerns it would add to more traffic on already busy Ketts Hill and Riverside Road.

The store has now submitted revised plans to Norwich City Council, which it says should alleviate concerns over traffic.

But people living nearby are not convinced.

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Lidl posted leaflets in Thorpe Hamlet and the north city at the weekend, outlining the revised plans.

The number of parking spaces has been cut from 146 to 120, the store has been moved slightly further away from nearby homes in Northampton Court and drivers will only be able to get onto the site by turning left from Bishop Bridge Road.

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Traffic officers previously raised concerns about traffic turning right into the site from Bishop Bridge Road.

Nobody from Lidl was available to comment, but in documents lodged with the city council, the superstore's traffic consultants Turner Lowe Associates state: 'There would be minimal queuing within the site and as there would be no right turns made into the site, no queuing on Bishop Bridge Road.'

But the revised scheme has prompted almost 20 objections so far

Andrew Morgan, who lives nearby, wrote to City Hall to state: 'No revised plan will make a difference - this site is not and never will be suitable for a supermarket, and the area will not cope with the traffic, pollution, appearance and disturbance.

'It is not needed, not wanted and any normal decent person with an ounce of common sense would have rejected this proposal six months ago. I'm full of rage that this is even still being considered.'

The Value Car Centre previously said, if planning permission was granted, Lidl would buy the land and the company would continue selling cars at another site in the city.

Are you opposing a planning application? Contact reporter Dan Grimmer on 01603 772375 or email

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