Alan Partridge filming windfall kept secret by Norwich City Council

Alan Partridge at Waterstones Norwich to promote his autobiography " I Partridge " with a reading an

Alan Partridge at Waterstones Norwich to promote his autobiography " I Partridge " with a reading and signing for hundreds of adoring fans of the comedian and actor Steve Coogan's alter ego. Photo : Steve Adams - Credit: Archant

We know all about Alan Partridge's opposition to the pedestrianisation of Norwich city centre and his fondness for the music of Abba.

But Norwich City Council bosses have refused to reveal how much 'Money, Money, Money' they received in return for Norfolk's favourite fictional character filming on its property.

Steve Coogan has twice brought his comedy creation to Norwich for filming.

In February this year he shot scenes for his upcoming film debut Alan Partidge: Alpha Papa and in December 2011 the cameras were here to film part of his Sky Atlantic television show Welcome To The Places Of My Life. Both times, properties belonging to Norwich City Council were used for filming.

The customer contact centre at City Hall was turned into a police station for the film, while the character was filmed marching down corridors and into committee rooms in the TV show.


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Riverside Swimming Pool (which Partridge described as having a 'controversial swooped roof') and Norwich Market, both also owned by the city council. were also used as filming locations for the television show.

But bosses at Norwich City Council are tight-lipped about how much production company Baby Cow paid them for the use of their property.

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The council refused to reveal the figure following a Freedom Of Information request, saying that the information was 'commercially sensitive'.

The city council's website, where a section invites film-makers to consider using the city as a location, states that location hire fees 'will vary depending on the location; what the crew want to do; the duration of the shoot; how much officer time will be necessary; and any specific requirements such as vehicle parking and unit base needs'.

While there is a fixed fee of £450 for an event on a highway and £35 for a full road closure, the website states that for rental of council-owned property the price is only given on application.

Alan Partridge: Alpha Papa is scheduled for release in August.

Coogan's character first emerged on the radio show On The Hour, before spinning off into the TV show The Day Today and Knowing Me, Knowing You. Other shows include I'm Alan Partridge and Mid Morning Matters.

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