Fundraising foodies raise £27,000 at Lloyd Addison’s Moveable Feast - and winning restaurant named as William & Florence pub
PUBLISHED: 13:31 26 September 2018
Fundraising foodies gathered this morning to hear who was voted by diners as the winning restaurant and chef at Lloyd Addison’ Moveable Feast, which took over the city last week and raised £27,000.
The William & Florence Pub in Unthank Road was crowned the winning restaurant and the head chef there, Callum Reeve, won the award for top chef on the night.
Twenty-one restaurants served up food for 1,126 diners across the city centre on September 18 to raise money for the research department of Parkinson’s UK.
Founded by Norwich restaurateur Lloyd Addison, who died from Parkinson’s, the annual charity fundraiser has since been organised by his widow Cynthia.
She said: “Lloyd came up with the idea as a marketing tool for independent restaurants in the city. It’s increasing every year, and all the money we make goes to charity. Everybody gives their time and I liaise with the restaurants all year round.
“People have said to me ‘surely you’ll stop this soon’ but no, we’re going to keep going and try to raise even more money.
“I’ve had cards through my door and lots of personal emails from people who come every year asking to book for next year already.”
She thanked committee members, sponsors, volunteers, GoWise Print – for designing and printing the tickets and menus, and The Forum team for giving part of their building free of charge for a drinks reception before the event started.
Becky Redbond, regional fundraiser for Parkinson’s UK, said: “We have worked with Cynthia to get restaurants on board, and with getting tickets sent out.
“We had 65 volunteers on the night this time to ensure the event runs seamlessly, and they come back year on year. This year it felt different. It’s such an amazing event to be at.”
Callum Reeve, winning chef, said: “I entered for fun and to raise some money; I really didn’t expect to win. I was shocked when I found out and will definitely be taking part again next year.”
Dave Taylor, general manager at William & Florence, said: “The evening was fantastic - the buzz and positivity from participants and volunteers was infectious. Our whole team loved being a part of it.”
Jane Anderson, senior partner at Cozens-Hardy LLP solicitors, who sponsored the charity event for the eighth year, said: “It felt like a real community event. Everyone was made to feel really welcome and restaurant staff were friendly and said they felt like they were a part of something special.
“It’s an event that showcases Norwich at its very best – it gets people to experience new restaurants and go back to them. It’s lovely to do something that represents and reflects the diversity of the city centre.”
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