Lidl looks to open store near Sprowston’s Blue Boar Lane

The Lidl store would be 100 metres away from the Tesco Extra on Blue Boar Lane. Photo: PA

The Lidl store would be 100 metres away from the Tesco Extra on Blue Boar Lane. Photo: PA - Credit: PA

A budget supermarket chain is seeking to open a new store less than 100m away from an existing Tesco Extra.

Lidl UK has announced plans to build the new 27,000 sq ft store on land north of Blue Boar Lane in Sprowston.

Should it go ahead, it will create up to 40 jobs for the area and is to include an in-store bakery.

The move would see the company up go against the existing Tesco Extra store, which is located on the East of Blue Boar Lane.

Members of the public are now being invited to a consultation event tomorrow at the Diamond Centre on School Lane.

Colin Rimmer, Lidl UK's regional head of property, said: 'We are extremely excited about the prospect of opening a Lidl in Sprowston.

'We look forward to welcoming anyone along to the public consultation day and showcasing our plans whilst answering any questions.'

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The proposal is described as a 'multi-million pound investment' by the company, and will be open from 7am to 10pm Monday to Saturday, and 10am to 4pm on Sundays.

It will feature longer-style checkouts, customer toilets and 120 car parking spaces, including six disabled and seven parent and child spaces.

Vehicle access is proposed off an existing access point from the roundabout at Blue Boar Lane.

It is not the first time Lidl has sought to build a new store close to a rival supermarket in Norwich.

Back in February it announced plans to move its store in Copenhagen Way to the former Goff Petroleum site in Aylsham Road.

The move raised questions about the future of a new Morrisons store after the company received permission to build to build on the same land.

Lidl said it hoped to submit a planning application for its Sprowston supermarket to Broadland District Council at the end of this month.

Meanwhile, people can view the proposals at a public consultation from 3pm to 7pm tomorrow at the Diamond Centre in Sprowston.

•Click here to view the plans

•What do you think of the proposal? You can leave your comments below

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