Tourism chiefs in Great Yarmouth are looking forward to next year's Air Show describing it as their biggest project yet.
The event which is set to take place between June 15 and 18, headlines a year full of popular events including the Maritime Festival and the Out There Festival.
But the air show was the main topic to be brought up at the Greater Yarmouth and Business Improvement Area's brochure launch meeting for 2017.
Organisers hope the event will bring in around 300,000 people to the town and provide a £10m boost to the local economy.
The tourism authority's chairman, Gareth Brown, said: 'Our estimations is that we are going to run the air show initially for three years, and during those three years we estimate that £55m will be brought into the local economy.
'That starts off with 300,000 people arriving next year and we expect it to increase year by year. It will undoubtedly do a lot for Great Yarmouth and the whole of Norfolk.'
As well as promoting the year's upcoming events, the event which was held yesterday celebrated businesses and showcased the town's latest promotional video material.
Tributes were also paid to the town's former mayor Tony Smith and Valerie Howkins, who both died this year, having contributed a lot to tourism in the town.
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